How to Take Advantage of a Company’s Social Media Presence
October 21st, 2011
As you browse a company’s career site, pay attention to more than just the job listings. Those little social media icons aren’t there just to look pretty – they’re a way to connect to people within the company.
Here are some tips to help you use social media in your job search:
Search Well
If a company doesn’t display social media icons on their home page, check the career page. If you don’t see anything, there’s a chance the company has not yet had an opportunity to advertise their social side. But, don’t take that as a sign that the company does not have a social presence. You can always “Google” the company; their social sites should appear in the search results.
Show Interest
Send a tweet or post a Facebook comment and there’s a chance you’ll get an answer almost immediately. Comments, ‘likes,’ retweets, and posts on a company’s Facebook or Twitter page not only show your interest, but also get your name out there.
Be Professional
If you’re going to reach out to a company over social media, make sure your profile picture is business professional and your posts and tweets are rated G. Delete any that aren’t.
Utilize Your Connections
Growing your social network is the best way to find an “in” at your target company. Follow and friend acquaintances, former coworkers, or mentors on your favorite social networks and you might discover that you have a friend of a friend who works at a company you’ve been eyeing. Don’t be afraid to do a little self-promotion. Send a tweet or post to friends and followers letting them know that you’re on the hunt for a new opportunity.
Stay Organized
When you follow @ABRjobs on Twitter, you’ll see a steady stream of our latest job opportunities every time you log in. Organize the job feeds you follow by clicking Lists>Create a list>Save List on your Twitter homepage. Add a user to your new list by clicking the drop down menu to the left of the “Follow” button. Choose “Add to list” and select your list.
Separate your Facebook friends from your favorite pages by clicking Lists>Create a List from the left sidebar. Click “Add friends” then choose “Pages” from the drop-down menu to add a page, such as the ABR Jobs Facebook page, to your list. We update the ABR Jobs Facebook page frequently with upcoming job fair events, free job seeker webinars, new jobs and more.
Have you ever landed a job using social media? Comment below!