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Secrets to Successful Self-Promotion

April 20th, 2010

To get ahead in  this world, you have to “put your best foot forward.”  But, there’s a fine line between respectable self-promotion and shameless bragging.  So how do you use self-promotion to advance your career, without coming across as a show-off?  Use these quick tips to tactfully toot your own horn:

  1. Realize that context is everything.  To successfully self-promote, your comments need to be relevant to the conversation.  Bringing up your latest success while your boss is talking about his favorite TV show will not earn you any points.  Bide your time until the conversation switches gears.  Research has shown that once a topic has been raised, a subsequent boast is not viewed as inappropriate – because it’s in context.
  2. Wait for the right moment.   Believe it or not, it is okay to steer a conversation toward a topic relevant to your accomplishment.  However, changing topics doesn’t give you license to just blurt out what you’ve done.  Be patient and wait until your conversation partner asks a question that gives you the opening you need.
  3. Be a tortoise, not a hare.  Self-promotion is about building a long-term reputation for yourself; establishing trust and respect in your workplace (or the marketplace).  So get in it for the long-haul by making self-promotion a habit.  Set daily goals for doing something small – sharing an idea, reaching out to someone, showing up at an event – and measurable results will follow in time.
  4. Promote your ideas.  Beyond talking up accomplishments, you should also spread your ideas, concepts and vision.  By promoting your ideas (as opposed to just your deeds) you will give co-workers and superiors something to support – without being “turned off” or threatened by your success.
  5. Know yourself.  Are you like most people, who err on the side of caution and don’t talk themselves up enough?  Or are you the type who tends to talk easily about yourself and your accomplishments?  If you’re unsure, ask a trusted friend into which end of the spectrum you fall.  The art of successful self-promotion depends upon having the self-knowledge to realize when to toot your own horn, and when to let your actions speak for themselves.

Let ABR Employment Services help you put your best foot forward.  When you come in for an interview, our experienced staffing specialists will learn about your skills, interests, experience and needs – then show you where your strengths lie.  We can help you master the art of self-promotion and find the perfect employment opportunity.  Just give us a call.

Workforce Planning: Action Steps for Today’s Economy

January 12th, 2010

The current economy has driven down revenues dramatically.

This is not a newsflash, of course, but a harsh reality that has triggered sweeping changes to workforce plans – plans to increase capabilities, reduce costs, and survive the economic chaos that’s likely to linger into 2010.

If your company is struggling in the current economy, here are five key action steps you should consider adding to your workforce plan:

1.  Reduce labor costs and/or headcount. 

Identify which key positions, key individuals, and key skill sets will have the most business impact during the next two years.  Once you prioritize, you can then focus on retention, redeployment, and development efforts for the most impactful positions.

Develop ways to reduce labor costs and headcount in lower priority positions.  Ideas include:  mock or temporary layoffs; designating lower priority positions as “contingent labor” positions; labor wage arbitrage; and flexible outsourcing.

2.  Redeploy key employees.

Create a proactive redeployment process to move your top performers and highly skilled individuals into the units and jobs where they can have the greatest impact.  You should strive to have your best and brightest:

  • doing what they do best;
  • with the right skill set for the job and business unit;
  • with the right tools, resources, and motivators;
  • with the right manager; and
  • with the right teammates.

3.  Retain key employees.

Tough times will not automatically cause your top employees to value security over external opportunity.  And just because you’re not hiring, it doesn’t mean your competitors aren’t targeting your very best.  So make retention a priority even during a downturn.

First, identify the things that excite and frustrate your key workers.  Then provide a plan for increasing their level of excitement, challenge, learning, and opportunity within the firm.  Finally, develop a “bad manager identification program,” because bad managers are the number one cause of employee turnover.

4.  Reinvigorate your succession plan.

If your firm has experienced hiring freezes or layoffs, it has made itself vulnerable to a future talent pool gap.  By failing to hire and develop talent, there may not be enough internal talent to fill future leadership positions once growth begins again.

The best course of action in this case is to maximize your talent pool, hiring top performers while simultaneously releasing below-average employees.  This approach will foster employee development and minimize the potential for a future talent gap.

5.  Prepare to “explode out of the box.”

Ensure you have sufficient talent to capitalize on the upturn by retaining your best recruiters and having them focus on:  developing Web 2.0 recruiting tools; maintaining employee referral programs; updating your employment branding.

Develop a “boomerang” program that maintains relationships with the very best employees you’ve had to release during the recession.  Staying in touch may allow you to rehire some of the proven talent you’ve lost once business improves.

Free Workforce Planning Consultation

During times of uncertainty, workforce planning is absolutely essential.  Be prepared – not surprised – by contacting ABR Employment Services to schedule a free workforce consultation.  Our employment experts will:

  • forecast your talent needs;
  • examine your talent supply;
  • help HR align the two by providing the right staffing and support services;
  • prepare your business to “explode out of the box” once the upturn hits.

 
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